This document is a part of the Law Practice Management Page
sponsored by JOHN P. WEIL & COMPANY -- Law Practice Management Consultants
3205 Deerpark Drive
Walnut Creek, CA 94598-3637
Telephone: 925/254-1921
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Growing A Law Partnership-Associate Development and the Partnership Track
In the not too distant past, virtually every new associate was
hired with the explicit or at least implied promise that partner-
ship in the firm was available for the taking. With hard work and
diligence, the new associate could expect to be offered partnership
participation on a well defined track requiring 5-6 years of time
spent with the firm. With the so called "up or out" philosophy,
each associate that continued on track through each annual
performance evaluation could generally assume that the "brass ring" of
partnership was there to be grasped in due time.
Actually, that concept never was entirely accurate even in the days
of rapid expansion throughout the 1980's. Some subjectivity was
being used even in the very large East Coast firms where large
numbers of associates were added each year to the potential partner
ranks.
However, with the advent of the general business recession in the
early 1990's, there has been a complete turnaround in the concept
of partnership tracking and progression. Newly hired associates are
now being told that a) not all associates will in fact ever be
offered partnership in the firm; b) the time track has been
lengthened to 7-9 years or longer for initial consideration; c) the
criteria have been redefined and more sharply focused with less
subjectivity; and d) there may now be several levels of partnership
including but not limited to equity vs non-equity; junior partner
vs senior partner; capital vs non-capital; or other similar
distinction.
In addition, with the economic decline at many firms,
the associates themselves have begun to rethink their options regarding the
partnership track. There has been a general compression between
senior associate salaries and the compensation of a junior partner.
This has caused the senior associate to seriously consider and
weigh carefully the risk/reward ratio before accepting a potential
partnership offer. After all, the associate has a salary with
possible bonus and related fringe benefits and none of the
potential liabilities of partnership, such as malpractice claims; long
term lease and bank credit line obligations; and responsibility for
firm management and the generation of new clients for the firm.
These considerations bode well for the economic future of the legal
profession which has grown "top heavy" with too many partners
trying to share in a decreasing profit "pie". Some form of shakeout
and restructuring has been long overdue, since the overworked
concept of increasing leverage by hiring more and more associates
simply is no longer economically feasible. The recent and
continuing layoffs of large numbers of associates throughout the country
is indicative of the excesses that now must be faced and corrected.
Changes for the 1990's
With the goal of partnership now becoming even more elusive, more
firms have elected to provide clearer definition of the selection
process and related criteria. Here is an example of criteria taken
from a mid-sized West Coast firm:
- Seniority - consistent high quality of performance over 7-9
years with the firm and contribution to the continuing growth and
success of the firm;
- Production - gross fees recorded, billed and collected
including analysis of the effective rate and utilization of time;
- Effort - total hours worked not only on client chargeable
matters but also on other issues including recruitment; management;
business development; plus the general flexibility and willingness
to work extra hours to handle work load fluctuations;
- Business Development - volume and quality of effort to
expand new client development and to retain/develop current clients;
- Work Quality - efficiency, diligence, competence and
timeliness in handling all assigned work both client chargeable and
non-chargeable (management, business development, training, etc.);
- Personal Relationships - effective practice of the team
concept including but not limited to working on client assignments;
firm management/committees; sharing of client responsibilities and
cross-selling; attending firm social and professional meetings;
- Firm Management - efficiency and effectiveness in handling
management assignments, especially in the supervision and quality
control of practice teams;
- Professional/Community Activities - continuing contributions
that enhance the firm's image and reputation in the community
by building and maintaining good relations with other lawyers;
speaking at CLE programs; publishing; conducting seminars;
participating in bar activities; and assuming bar and community leadership
positions;
- In-house Training - time and effort recorded in working
with younger associates and paralegals to increase their respective
professional skills and abilities;
In the past, many firms placed heavy reliance upon a so-called
"smell" test for selecting new partners. In other words, current
partners would essentially say that "I can recognize a potential
partner just by my own gut feeling - don't bother me with the facts
except to tell me how much new business he brings in". The streets
are now littered with the remnants of many such firms who placed
undue emphasis on "rainmaking" ability over other equally important
criteria. It is proven folly to abandon logic and common sense for
emotional decision making in any case, but it is especially true in
the partnership selection process.
What Must Be Done
A not so quiet revolution is taking place in the legal profession
with respect to improving the management effectiveness of firm
leaders. Most mid size and larger firms have an internal role model
with their own senior Administrator. However, over inflated egos of
many senior lawyers in management positions has effectively nullified this potential asset.
Therefore, firms must establish internal training programs to
identify and prepare selected associates for becoming effective
partners. It is no longer acceptable to be offered partnership
status merely because seniority brings one or more candidates into
a "zone of consideration". Certain associates must be identified
early in their respective careers as to their potential for
partnership consideration.
Written performance evaluations beginning at the end of the third
year with the firm must be designed to measure the quantity and
quality of each associate's contribution(s) to the firm, both
objectively and subjectively. Every associate should receive
detailed feedback regarding his progress toward partnership
consideration including specific recommendations to be evaluated at
subsequent performance reviews. Any associate that is not meeting
the criteria and/or responding to the periodic criticism must be
told clearly that partnership consideration is not a likely option.
Lateral Hires - Potential Trouble
An unfortunate by-product of the explosive growth within the legal
profession in the past decade has been the increased mobility of
lawyers who are willing to move from one firm to another for a
variety of reasons. Usually the prime or stated reason for a move
is either economic (more money) or some ill defined dissatisfaction
(poor management). Rarely does a lateral move solve another
problem. Certainly, the goal of such a move should always be increased
synergism where 1 plus 1 = 3 or more. Remember that the lateral has
very little loyalty, at least initially. If one has moved to your
firm for whatever reason, they are just as likely to move again
when the same or a new reason crops up.
Every day we read about senior associates and partners moving from
firm to firm. Traditional patterns of loyalty seem to have disappeared
from the current scene. With the apparent emphasis on
individual survival, each firm should give serious thought about
any mass hiring of lateral partners whose long term loyalty is
certainly subject to question.
Summary
It is important that firm managers understand that the most
precious asset in the firm is the people on the staff. This includes
all lawyers, of course, but it extends to the newest file clerk.
The firm has a right to expect dedication and loyalty from each
employee in exchange for an opportunity to demonstrate individual
capability and uniqueness. The firm must provide a personal and
professional development track for each staff member to optimize
team growth.
For the associate, management of the firm has a duty and an
obligation to accomplish the following minimum steps:
- Establish an effective recruitment program that ensures a
steady supply of qualified candidates for staffing the associate
ranks;
- Develop an internal orientation and training program which
will systematically bring each associate through the requisite
skills training;
- Prepare a written policy for considering the addition of
lateral hires to augment or supplement the progression of firm
associates;
- Install a written annual performance evaluation system that
provides each associate with specific feedback regarding progress
toward partnership consideration;
- Develop and disseminate (to associates) a written policy
which spells out the details of partnership criteria; the selection
process; the time for initial consideration; the handling of
lateral hires; and the partnership offer itself (advantages as well
as potential liabilities);
If more firms would follow these suggestions, the current turnover
and turmoil among dissatisfied associates and partners could be
reduced. Everyone needs a clearly defined goal or statement of
purpose for effective personal and professional growth. It is
incumbent on the law firm to provide this clarity of purpose to
each member of the staff.
Copyright © John
P. Weil & Company